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- Wild-caught salmon is the first ingredient – packed with animal protein for strong, lean muscles
- 77% real animal ingredients and nutritious oils; 23% vegetables, fruits and other wholesome ingredients; 0% grain
- Made without - grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives
- Guaranteed levels of live, natural probiotics, natural Omegas and antioxidants for digestive health, healthy skin & coat, and immune health
- The only kibble with the pure, real nutrition of raw on every piece
- Made in the USA with the finest ingredients from around the world
Caloric Content (calculated) - Metabolizable Energy


Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Divide the cups per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your pet’s diet.
WEIGHT OF CAT | 5 lb | 10 lb | 15 lb |
---|---|---|---|
ADULT MAINTENANCE (cups per day*) | â…œ | ½ | ¾ |
WEIGHT LOSS (cups per day*) | ¼ | â…œ | ½ |
*Standard 8 oz dry measuring cup
Extra feeding instructions: Kittens- Feed up to twice the adult amount per day. Pregnant/Nursing Females- Feed up to three times the adult amount per day.
Transitioning to Instinct: Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day.
- Wild-caught salmon is the first ingredient – packed with animal protein for strong, lean muscles
- 77% real animal ingredients and nutritious oils; 23% vegetables, fruits and other wholesome ingredients; 0% grain
- Made without - grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives
- Guaranteed levels of live, natural probiotics, natural Omegas and antioxidants for digestive health, healthy skin & coat, and immune health
- The only kibble with the pure, real nutrition of raw on every piece
- Made in the USA with the finest ingredients from around the world
Caloric Content (calculated) - Metabolizable Energy


Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Divide the cups per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your pet’s diet.
WEIGHT OF CAT | 5 lb | 10 lb | 15 lb |
---|---|---|---|
ADULT MAINTENANCE (cups per day*) | â…œ | ½ | ¾ |
WEIGHT LOSS (cups per day*) | ¼ | â…œ | ½ |
*Standard 8 oz dry measuring cup
Extra feeding instructions: Kittens- Feed up to twice the adult amount per day. Pregnant/Nursing Females- Feed up to three times the adult amount per day.
Transitioning to Instinct: Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day.
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