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- Purposefully simple ingredient list for pets with food sensitivities - ONE ANIMAL PROTEIN and ONE VEGETABLE
- Made with grass-fed lamb – a nutrient rich, easily digestible protein that provides all the essential amino acids
- Made without - grain, dairy, eggs, chicken, beef, fish, sweet potato, potato, chickpeas, corn, wheat, soy, artificial colors or preservatives
- Guaranteed levels of natural Omegas and antioxidants for healthy skin & coat, and immune health
- The only limited ingredient diet kibble with the pure, real nutrition of raw on every piece
- Made in the USA with the finest ingredients from around the world
Caloric Content (calculated) - Metabolizable Energy


Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Divide the cups per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your pet’s diet.
WEIGHT OF DOG | 5-15 lb | 16-25 lb | 26-50 lb | 51-75 lb | 76-100 lb |
---|---|---|---|---|---|
ADULT MAINTENANCE (cups per day*) | ½-1 | 1-1½ | 1½-2¼ | 2¼-3½ | 3½-4¼ |
WEIGHT LOSS (cups per day*) | ¼-½ | ½-1 | 1-1½ | 1½-2¼ | 2¼-2¾ |
*Standard 8 oz dry measuring cup
Transitioning to Instinct: Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day.
- Purposefully simple ingredient list for pets with food sensitivities - ONE ANIMAL PROTEIN and ONE VEGETABLE
- Made with grass-fed lamb – a nutrient rich, easily digestible protein that provides all the essential amino acids
- Made without - grain, dairy, eggs, chicken, beef, fish, sweet potato, potato, chickpeas, corn, wheat, soy, artificial colors or preservatives
- Guaranteed levels of natural Omegas and antioxidants for healthy skin & coat, and immune health
- The only limited ingredient diet kibble with the pure, real nutrition of raw on every piece
- Made in the USA with the finest ingredients from around the world
Caloric Content (calculated) - Metabolizable Energy


Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Divide the cups per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your pet’s diet.
WEIGHT OF DOG | 5-15 lb | 16-25 lb | 26-50 lb | 51-75 lb | 76-100 lb |
---|---|---|---|---|---|
ADULT MAINTENANCE (cups per day*) | ½-1 | 1-1½ | 1½-2¼ | 2¼-3½ | 3½-4¼ |
WEIGHT LOSS (cups per day*) | ¼-½ | ½-1 | 1-1½ | 1½-2¼ | 2¼-2¾ |
*Standard 8 oz dry measuring cup
Transitioning to Instinct: Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day.
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